Category Archives: Design

Additional options now available for catalog printing

Catalogs are great for showcasing the full range of your products and services. From clothing to electronics and services, catalogs are great for bringing the showroom to the customer. The most common catalog printing options are 8.5″ x 11″ with 16 … Continue reading

Posted in Design, Marketing

Postcard printing? Remember the bleed and safe areas.

Postcard printing is a cost efficient way to contact customers or reach specific audiences. Use postcards to announce promotions, new products, thank or reward loyal customers, or to reach new markets. At 40offset.com, postcards are printed in full color, with a … Continue reading

Posted in Design, Marketing

The art of choosing colors

When designing, how do you know what colors look good with one another? The basics of color choice can be studied using the model of a color wheel. Colors opposite on the wheel complement one another.  Whether you are designing … Continue reading

Posted in Design

Tips for Designing Brochures

Marketing materials should be a direct reflection of the professionalism and creativity of any company, and a great way for customers to remember you. If your goal is to make the business seem like a fun place, include fun things in … Continue reading

Posted in Design, Marketing

Adobe Creative Cloud and Creative Suite 6 worth a look

Adobe has announced Creative Cloud and Creative Suite 6. “Creative Cloud lets you download and install all the latest blazingly fast Adobe Creative Suite desktop software, plus gives you access to many additional applications.” Take a 10-minute tour at http://tv.adobe.com/watch/cs6-creative-cloud-feature-tour-for-design/creative-cloud-for-designers/ Adobe Creative … Continue reading

Posted in Design, Marketing

Great printing is like great coffee!

We print with a stochastic screening method that is close to the equivalent of 450lpi, which allows for a larger color gamut, because the dots are smaller. We print more colors, which may not exactly match conventional screening (i.e. light … Continue reading

Posted in Design

Benefits of Soy Inks

At 40offset.com, we use soy and vegetable based inks and Zero VOC solvents on ALL of our printing jobs in order to reduce air pollution and improve employee safety. Soy ink is derived from soybean oil, a plentiful, sustainable resource. The … Continue reading

Posted in Design

PMS to CMYK; Controlling Color Shift

Pantone Matching System (PMS) is a popular color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you … Continue reading

Posted in Design

Need Photoshop skills? Look to NAPP and Adobe TV

Last week’s blog post mentioned joining professional organizations to learn more about workings of the graphic design profession. If learning Photoshop is of interest, look to the National Association of Photoshop Professionals (NAPP). From the website: “NAPP is the smartest … Continue reading

Posted in Design

AIGA, the Professional Association for Design

A great way to learn about the workings of the graphic design profession is to join professional organizations, and take advantage of published articles, books and resources. One organization to be sure to check out is AIGA, “the professional association for … Continue reading

Posted in Design