Tips for Designing Brochures

Marketing materials should be a direct reflection of the professionalism and creativity of any company, and a great way for customers to remember you. If your goal is to make the business seem like a fun place, include fun things in the brochure, incorporate a puzzles or connect the dots game. Here are some important consderations when designing your next brochure.

For marketing or advertising:

  • Include a tag line that sparks the interest of your target audience and makes them want to learn more.
  • Consider your audience. Remember who you’re marketing to and tailor your brochure to your target audience for maximum effectiveness.
  • Determine the purpose. Is it a sales tool? Is it informative? Is it for in house training, etc.? You have to know what it’s going to be used for so that you can design something that will accomplish those goals.

If your brochure is an educational piece, (which are typically very text heavy), consider these tips:

  • Design around the information.  The purpose of the brochure is to educate and inform, make the information the focal point.
  • Create a brochure that is aesthetically pleasing. Structure it in such a way that it’s pleasing to the eye but it also accomplishes your original goals. Try to find a happy medium between text and images.

Remember, we offer the lowest prices on full color brochure printing on one or two sides with 4 paper stocks and many popular sizes and folding options.

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