Business Cards are a time-honored way for people to swap contact information and provide a quick visual impression to the recipient. Their size makes it easy to keep them with you at all times, so you never lose an opportunity to make a valuable new contact. While much of the information is the same from one Business Card to another, font, style, substrate, and imagery set you apart and make your impression unique.
In this ever more digital age, Business Cards still play a vital role. Consider adding a coupon, QR Code to your website, or other promotion to the back of your card to help your new contact become your new customer. Whether providing information that the recipient enters manually into their contact list, that they scan into a digital device, or that they digitize directly from a QR Code on your card, Business Cards are as important as ever.
They are also commonly left in public places as part of marketing campaigns. Be sure to place your business card wherever you see an opportunity to “win a free lunch” at your local restaurant too.