Monthly Archives: March 2012

PMS to CMYK; Controlling Color Shift

Pantone Matching System (PMS) is a popular color matching system used by the printing industry to print spot colors. Most applications that support color printing allow you to specify colors by indicating the Pantone name or number. This assures that you … Continue reading

Posted in Design

Need Photoshop skills? Look to NAPP and Adobe TV

Last week’s blog post mentioned joining professional organizations to learn more about workings of the graphic design profession. If learning Photoshop is of interest, look to the National Association of Photoshop Professionals (NAPP). From the website: “NAPP is the smartest … Continue reading

Posted in Design

AIGA, the Professional Association for Design

A great way to learn about the workings of the graphic design profession is to join professional organizations, and take advantage of published articles, books and resources. One organization to be sure to check out is AIGA, “the professional association for … Continue reading

Posted in Design

Why the difference between Offset and Digital printing?

Offset or Digital, why the difference in printing? Both printing methods have its advantages, and depending on the type of project, one type can be considered a better way than the other. Offset printing is a commonly used printing technique in which … Continue reading

Posted in Design, Marketing